The Avery Coonley School is a private school for gifted children that has been in operation in the Illinois suburb of Downers Grove, Illinois for over 100 years. They are focused on educating gifted and high-achieving children from pre-school through 8th grade. They have a great reputation in their field, scoring very high on nearly every survey of private schools in America.
Since the Avery Coonley School already has a great reputation, Dabaran had to focus on expanding their reputation online. The school has been around for a long time, so they rely on a lot of legacy referrals and word of mouth. They wanted to attract more potential students from around the Chicago area and even further afield.
The Avery Coonley School was in a great position for search engine optimization. They already had a great looking website, so Dabaran was able to focus on meta tags and keywords to help drive search engine hits. Then we built off-site links through authentic articles and blog posts to get the school’s name into the search results of more potential clients. The buzz created through this link building had the school climbing up the search results in no time.
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