Over the last decade, digital marketing has become a highly competitive industry. For SEO agencies and other digital marketing companies, client acquisition and retention is all too important.
As an SEO company, it’s crucial to implement strategies that will help you acquire clients and keep them loyal to your business. The competition is steep in this industry and as a company providing SEO services, you’ll need to ensure you’re ahead of the game so that clients don’t see your competitors as a better alternative. This article outlines six important strategies to help your business acquire new clients and keep your old clients loyal to your brand.
1. Transparent Communication and Reporting with Existing Clients
Besides great rankings and results, one other thing every client expects from an SEO company is open communication. Clients want to be kept informed of the progress of their campaigns at every point in time. It is therefore crucial to your success as a company to openly communicate in a proactive manner with your clients.
You must ensure that you provide detailed reporting to your clients with relevant metrics to show the effect of your services. Consider sending reports of conversion rates, search engine rankings, and other important metrics to your clients. Some other ways to improve communication include:
- Frequent check-ins via email and phone
- Engaging clients to discuss progress in monthly strategy meetings
- Creating open communication channels for clients to comfortably voice their concerns and observations
2. Update Service Offerings
A robust service menu is a major factor that can help you retain your existing clients. Digital marketing as a practice is constantly evolving and it’s crucial for agencies to stay on top of industry trends and move where the market goes.
To this end, SEO companies who want to remain relevant to their clients must have added service offerings that will benefit current and prospective clients alike.
Agencies should consider adding SEO services and other marketing services like:
- Social media marketing
- Influencer marketing
- Email marketing
- Conversion rate optimization
These are just a few offerings you can add to your service menu. Your current clients will be impressed with your innovative services and consider you invaluable for being an all-in-one solution for all their digital marketing needs. You’ll also be able to attract new clients to your company by offering competitive services.
3. Make Payment Options Flexible
Many prospective clients are put off by rigid subscription options and payment plans, and these inflexible payment structures can cause agencies to lose a lot of customers and money. It’s important as a company to review your payment options and subscription offers to ensure they’re not chasing clients away.
Clients gravitate towards companies with flexible plans that fit their budgets. As a company offering SEO services or other digital marketing services, consider offering payment options like project-based fees, monthly retainers, and other client-centric options.
4. Consistent Quality of Service
It’s important not only for your reputation as an SEO agency or digital marketing company but for your bottom line to ensure your service quality is maintained from case to case. It’s crucial for agencies to establish processes and engage in quality control measures to ensure consistent outputs. Ensuring consistency will lead to client satisfaction, a potential for increased referrals, and customer loyalty.
5. Proactive Problem Solving
As an agency, you must have a continuous hands-on approach towards your clients’ goals. By being proactive, you can anticipate and identify issues before they turn into problems. Here are some ways your agency can be proactive in problem-solving:
- Check in with clients frequently to assess their level of satisfaction and address concerns
- Identify underperforming areas by monitoring relevant metrics closely
- Create contingency plans for unprecedented scenarios in the market
Identifying and solving problems proactively will help you make necessary adjustments to ensure your clients’ goals are met. It also shows that your agency is dedicated to ensuring the best results for your clients. Taking a strong proactive approach to troubleshooting issues will build trust and help you retain your clients.
6. Provide Personalized Services
Providing personalized services is a great way to attract and keep clients as a marketing agency. It’s a powerful tool to build great relationships with your clients and ensure they get satisfactory services.
As an agency, you’ll need to get familiar with the unique standing of your clients so you can create a tailored approach to achieve their marketing goals. Local businesses with SEO needs might prefer local SEO companies. For example, a Chicago-based business might search online for “SEO Chicago services” to find SEO companies that understand the landscape and can build an effective campaign.
The Importance of Adaptability in Client Acquisition and Retention
A quick online search for something like “SEO Chicago services” will return many results, and after a little research, potential clients will be able to infer which companies offer real value. As the digital marketing industry continues to grow, it’s crucial for companies offering these services to grow and adapt in tandem.
Not only does adaptability ensure you offer cutting-edge services to your customers, it’s also crucial to acquiring and retaining clients in the first place. To ensure your SEO company stays visible, you have to keep seeking ways to continually offer services your clients might need as time progresses. By being adaptable and open to new ideas, your clients will find you valuable and become loyal to you.
A healthy client-agency relationship is crucial for agencies that want to retain their clients for a long time. However, for an SEO company to form these healthy relationships with their clients, they must be intentional about providing excellent personalized services.
Client retention is crucial for growing digital marketing companies and as such, these companies must ensure they are constantly adapting to provide what the clients want. This means offering valuable services to clients as well as providing flexible subscription options for them. Frequent check-ins and open communication about the health of their campaigns are also important to build trust and strong bonds with your clients. All in all, you want to ensure that you put the clients’ interests first and remain adaptable to stay relevant as the industry evolves.