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Anyone who’s serious about growing their business online knows one thing: paying attention to Google’s Core Web Vitals is no longer optional. They’re now a direct ranking factor and a signal of real user experience. At Dabaran, we specialize in making sure websites don’t just look great but work better for people and search engines. If you want to rank higher for SEO optimization Chicago or Chicago SEO optimization, you need to nail Core Web Vitals.
Here’s how you can do it:
1. Cut Load Time by Optimizing Images
Large, uncompressed images are the main reason sites load slowly. Use modern formats like WebP. Compress your images without losing clarity. Dabaran runs every website we work on through these steps, helping clients see faster load times and better user engagement.
2. Clean Up Unused Code
JavaScript and CSS files accumulate as sites are updated. Remove or defer scripts you don’t need. We review code and remove bloat, so your website loads what it needs and skips what it doesn’t. This reduces the Largest Contentful Paint (LCP) score, making pages display faster.
3. Minimize Server Response Time
Slow servers drag down performance. Dabaran partners with reliable, high-speed hosting providers. If your site is on a slow server, you’re losing out on Chicago-area customers who bounce when pages take too long.
4. Use Lazy Loading
Lazy loading means your site only loads images when people scroll down to them. This improves both LCP and First Input Delay (FID). We implement lazy loading for all Dabaran clients by default.
5. Set Up a Content Delivery Network (CDN)
A CDN distributes your website’s files across the globe. When someone visits your site, they get data from the nearest server. This cuts down on load times, especially for users who aren’t in Chicago but are searching for SEO optimization in Chicago.
6. Reduce Third-Party Scripts
Analytics, ads, chatbots—they’re useful, but too many slow your site. We help clients limit third-party scripts to only what’s essential. That keeps the site fast and improves its Core Web Vitals scores.
7. Make Sure Fonts Load Fast
Custom fonts look great, but can block content from appearing quickly. We optimize font loading by using font-display: swap and only loading the weights you use. This helps pages appear quickly, even if the font itself takes a second to load.
8. Prioritize Mobile Experience
More people search on mobile than on desktop. We check Core Web Vitals across all devices, not just desktops. Dabaran’s sites are built to be responsive and load quickly, regardless of the screen size.
9. Improve Cumulative Layout Shift (CLS)
Have you ever tried to click a button, only for the page to jump, and you miss it? That’s CLS. We ensure that sizes for images, ads, and dynamic content are set in advance, so everything stays in place as the page loads.
10. Run Regular Core Web Vitals Audits
Google’s requirements can change. We use tools like PageSpeed Insights and Google Search Console to monitor any dips in Core Web Vitals. At Dabaran, we schedule regular checks and fix issues before they hurt your rankings.
Why Core Web Vitals Matter for Local SEO

Google ranks sites higher when they load fast and feel smooth to real users. If you want your site to show up for searches like Chicago SEO optimization, you can’t skip Core Web Vitals. Poor scores mean higher bounce rates. Visitors leave, and your competitors get the business.
Dabaran: Your Partner for Better SEO
At Dabaran, we don’t just talk about Core Web Vitals we put these steps into action for every client. We dig into the details that make your site stand out in search. Faster sites get more leads, keep visitors longer, and convert clicks into customers.
Want to see how your website scores? Contact Dabaran for a detailed audit. We’ll show you what’s working, what’s slowing you down, and exactly how to get ahead of the competition in Chicago’s crowded SEO market.