Use Local Keywords on your Website

Keywords are important in SEO as they help users to easily find what they are looking for. Always incorporate local and relevant keywords in your site and if possible incorporate the same in the URL. Remember that a large number of customers who conduct local searches are often ready to buy.

Locally focused keywords include long-tail keywords and phrases with geographical areas such as Bay Area SEO services. To do this effectively you can always work with a Bay Area SEO expert from Dabaran to come up with your site’s most relevant keywords

Use Google My Business

Every day, site users rely on your business listing to get the most accurate information. Using Google My Business, customers can easily identify and interact with your business.

With the assistance of our San Francisco digital marketing team, you can share your business name, location, and contact information on Google My Business.

Our team of experts can also help curate and share relevant content such as photos, FAQs, descriptions, and other media to ensure that your business profile not only ranks in local searches but has a high chance of appearing on the first page of results from searches with local intent, also known as Google’s Local Park.

Provide the Correct NAP Information

It is not enough to be on Google My Business if your Name, Address, and Phone number, or NAP, does not match your business’ other online presence.

NAP consistency is a key ranking factor for local SEO. If all your business listings have matching NAP information, then Google will see you as reliable and trustworthy. Further, finer details such as your full business name, streets, roads, and avenues will not only help customers trace your business but will also help keep you at the top of search results.

Incorrect information is a red flag for Google and frustrating to users. If you change any of your NAP details, you should update the information across all platforms immediately. At Dabaran, we can help you build reliable listings or otherwise conduct an audit to ensure the consistency of your business’ NAP.